Manufacturer's suggested retail price (MSRP) – nicknamed "sticker price" – is the recommended selling price car companies assign new vehicles.
This price is not firm. It's a suggestion for dealerships, and depending how the vehicle type is selling, dealerships may adjust the actual selling price either lower (for slow selling cars) or higher (for vehicles selling fast) than the MSRP.
MSRP only applies to new vehicles. It does not apply to used cars because the value of a vehicle drops the second it is sold and driven out of a car lot.
The process for finding an MSRP is relatively easy. You can locate it from any of the following sources: